OpenAI Launches GPT Store and ChatGPT Team

OpenAI today opened the GPT Store, a directory for discovering and using customized versions of ChatGPT, and introduced ChatGPT Team, a subscription aimed at small workgroups. The company is turning GPTs, announced in November, into a new distribution layer within its product.

GPTs are ChatGPT assistants configured for a specific task. Their creators can define instructions, attach reference documents, and enable tools such as web browsing, data analysis, or image generation. They require no coding: a teacher can build a tutor for a subject, a company can create an assistant that consults its internal manuals, and a professional can make a tool for drafting in a specific format.

A store for user-built assistants

The GPT Store allows ChatGPT Plus, Team, and Enterprise subscribers to explore these custom assistants. OpenAI says users had already created more than three million GPTs since the feature was introduced just two months ago. The store is intended to organize that abundance and give greater visibility to the most useful assistants.

The catalog is organized into categories such as writing, research, programming, education, and lifestyle. It also includes a featured selection that will change weekly. The first recommended GPTs include tools from services such as AllTrails and Canva, as well as assistants for consulting scientific research, learning to code, or solving math problems.

To publish a GPT in the store, its creator must choose a public profile and comply with OpenAI’s usage policies. The company says it combines automated systems with human review to ensure that published assistants follow those rules. This is an important condition: GPTs can include instructions and access files supplied by their creators, so the platform’s usefulness will depend as much on the quality of that oversight as on how easy it is to build assistants.

The launch has a practical consequence: creating a GPT is no longer just a way to customize one’s own ChatGPT. It can become a way to distribute a tool to a community of users without building a web app, designing an interface, or deploying one’s own infrastructure.

ChatGPT Team, starting at $25 per person

Alongside the store, OpenAI is launching ChatGPT Team for groups of two or more people. The plan costs $25 per user per month when billed annually, or $30 per user per month with monthly billing.

ChatGPT Team offers a separate workspace, an admin console, and access to GPT-4, DALL·E 3, web browsing, and advanced data analysis. It also allows organizations to create and share GPTs internally. Compared with ChatGPT Plus, the difference is not just greater usage capacity: the product is designed to let a team manage assistants in a shared workspace.

Privacy is one of its main selling points. OpenAI says ChatGPT Team data and conversations will not be used to train its models by default. For a small business, that separation could be decisive when using the tool with business documents, internal analyses, or client materials.

The app store model comes to ChatGPT

The GPT Store resembles an app store, but with one important difference: what is being distributed is not a closed program, but a configuration built on the same language model. Two GPTs can both use GPT-4 and still behave very differently because of their instructions, knowledge sources, and enabled tools.

This lowers the barrier to building simple AI products, although it does not eliminate the need to check their answers. A specialized GPT may provide better guidance for a task, but it can still make mistakes, misunderstand a request, or give a convincing answer that is incorrect. In professional settings, results will still need to be reviewed before decisions are made or they are sent to third parties.

OpenAI has also announced that it will launch a program during the first quarter to pay GPT creators in the United States based on how much their assistants are used. It has not yet explained how those payments will be calculated, but the announcement makes its ambition clear: to turn GPTs into an ecosystem of tools created by OpenAI as well as developers, companies, and specialized users.

For small teams, ChatGPT Team offers a more structured way to test that idea within the company. For creators, the store opens up a new audience. The next challenge will be seeing whether the most useful GPTs can stand out from generic assistants and whether OpenAI can make search within the store reward quality, not just popularity.